{"id":971,"date":"2017-04-14T11:44:31","date_gmt":"2017-04-14T08:44:31","guid":{"rendered":"http:\/\/hadiistanbullu.com\/?p=971"},"modified":"2017-04-14T11:44:31","modified_gmt":"2017-04-14T08:44:31","slug":"gercekte-ne-satiyoruz-urun-deger-hayal","status":"publish","type":"post","link":"https:\/\/hadiistanbullu.com\/eskisite\/gercekte-ne-satiyoruz-urun-deger-hayal\/","title":{"rendered":"Ger\u00e7ekte ne sat\u0131yoruz&#8217; \u00dcr\u00fcn, De\u011fer, Hayal?"},"content":{"rendered":"<h2 class=\"haber-baslik\"><\/h2>\n<div><\/div>\n<p>Giri\u015fimcinin i\u015fini kurmadan \u00f6nce yapmas\u0131 gereken baz\u0131 \u00e7al\u0131\u015fmalar\u0131 olmal\u0131d\u0131r. \u00a0\u00a0\u00d6nce i\u015f fikri ortaya \u00e7\u0131kar. \u0130\u015f fikri hayalden yola \u00e7\u0131kar. Bu g\u00fcne kadar insan yap\u0131s\u0131 bir\u00e7ok \u00fcr\u00fcn bir zamanlar hayalden ba\u015fka bir \u015fey de\u011fildi. Birileri d\u00fc\u015f\u00fcnd\u00fc, toplumun ihtiya\u00e7lar\u0131n\u0131 hayal etti sorunlara, \u00a0\u00a0ihtiya\u00e7lara \u00e7\u00f6z\u00fcmler \u00fcretti sonra bunlar\u0131 elle tutulur g\u00f6zle g\u00f6r\u00fcl\u00fcr hale getirerek ekonomik sat\u0131labilir \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<p>Bir sorun kar\u015f\u0131s\u0131nda \u00e7\u00f6z\u00fcm \u00fcretebilmek hayal g\u00fcc\u00fc,\u00a0 bilgi ve beceri zenginli\u011fi ile ilgilidir. \u0130\u015f fikirlerinin temelinde problemler veya ihtiya\u00e7lar yatar. Bu ihtiya\u00e7lara \u00e7\u00f6z\u00fcm bulman\u0131n yan\u0131nda ba\u015fkalar\u0131n\u0131n da bu sorunlar\u0131 nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc insanlar\u0131n sorunlar\u0131na nas\u0131l \u00e7\u00f6z\u00fcmler buldu\u011funu bilmemiz gerekir.<\/p>\n<p>Buldu\u011fumuz \u00e7\u00f6z\u00fcm\u00fcn i\u015fe yaramas\u0131 ve tercih edilebilir olmas\u0131 gerekir. \u00c7\u00f6z\u00fcm\u00fcm\u00fcz bir de\u011fer yaratmal\u0131d\u0131r. \u0130nsanlar i\u00e7in \u00fcr\u00fcn\u00fcn yada hizmetin varl\u0131\u011f\u0131 \u00f6nemli de\u011fildir \u00f6nemli olan onun yaratt\u0131\u011f\u0131 de\u011ferdir. Yani i\u015flevidir. Bu kimi zaman fiyat indirimi, h\u0131z, kalite, zevk, itibar, lezzet,doyum zaman kazand\u0131rma vb. olabilir. Al\u0131c\u0131n\u0131n dikkatini \u00e7eken yaratt\u0131\u011f\u0131m\u0131z de\u011ferdir. Hangi sat\u0131c\u0131 bu de\u011feri daha iyi ortaya koyar ise mal\u0131n\u0131 ya da hizmetini daha kolay satar. Sorunlara, ihtiya\u00e7lara g\u00f6re \u00e7\u00f6z\u00fcm bulaca\u011f\u0131m\u0131z fikirleri geli\u015ftiririz. Fikirler tek ba\u015flar\u0131na yeterli de\u011fildir. Fikirlerin hayata ge\u00e7irilmesi elle tutulur hale gelmesi gerekir. Bunun i\u00e7in bir dizi haz\u0131rl\u0131k ve ekip \u00e7al\u0131\u015fmas\u0131 gereklidir.<\/p>\n<p>\u0130\u015fimiz i\u00e7in yarat\u0131\u011f\u0131m\u0131z de\u011ferin m\u00fc\u015fteri g\u00f6z\u00fcnde bir anlam\u0131 olmas\u0131 gerekir. Bizim kendimize g\u00f6re do\u011fru belirledi\u011fimiz bir de\u011fer, m\u00fc\u015fteri g\u00f6z\u00fcnde bir \u00f6nemi olmayabilir. Genel yan\u0131lg\u0131 \u00fcr\u00fcn ya da hizmeti m\u00fc\u015fteriye g\u00f6re de\u011fil kendimize g\u00f6re belirleyip \u00fcretmektir. M\u00fc\u015fteri ile duyguda\u015fl\u0131k yapmadan onun onay\u0131n\u0131 almadan yap\u0131lan hi\u00e7bir \u015feyin de\u011feri yoktur. M\u00fc\u015fteriye sormadan yap\u0131lan hi\u00e7bir iyile\u015ftirme veya \u00fcr\u00fcn\u00fcn de\u011fer \u00f6nerisi kal\u0131c\u0131 olamaz, i\u015fletmeye yarar sa\u011flayamaz. Mutlaka \u00fcretilen veya sunulan her \u015feyin m\u00fc\u015fteri onay\u0131na sunulduktan sonra hayata ge\u00e7irilmesi gerekir.<\/p>\n<p>M\u00fc\u015fteri ger\u00e7ekte ne istiyor, nas\u0131l istiyor, hangi fiyattan istiyor, kendisine nas\u0131l sunulmas\u0131n\u0131 istiyor, kendisiyle nas\u0131l ileti\u015fim kurulmas\u0131n\u0131 istiyor? Bu gibi sorular\u0131n do\u011fru yan\u0131tlanmas\u0131 ve onaylanmas\u0131 gerekir. Bu sorular iyi yan\u0131tlanmazsa kendimize g\u00f6re yarataca\u011f\u0131m\u0131z \u00fcr\u00fcn-de\u011fer-i\u015fimizde ba\u015far\u0131l\u0131 olmam\u0131z\u0131 engeller. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn\u00fcn m\u00fc\u015fteride yaratt\u0131\u011f\u0131 alg\u0131 yani de\u011feri \u00fcr\u00fcn\u00fcn sat\u0131labilir olmas\u0131nda en \u00f6nemli belirleyicilerden biridir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giri\u015fimcinin i\u015fini kurmadan \u00f6nce yapmas\u0131 gereken baz\u0131 \u00e7al\u0131\u015fmalar\u0131 olmal\u0131d\u0131r. \u00a0\u00a0\u00d6nce i\u015f fikri ortaya \u00e7\u0131kar. \u0130\u015f fikri hayalden yola \u00e7\u0131kar. Bu g\u00fcne kadar insan yap\u0131s\u0131 bir\u00e7ok \u00fcr\u00fcn bir zamanlar hayalden ba\u015fka bir \u015fey de\u011fildi. Birileri d\u00fc\u015f\u00fcnd\u00fc, toplumun ihtiya\u00e7lar\u0131n\u0131 hayal etti sorunlara, \u00a0\u00a0ihtiya\u00e7lara \u00e7\u00f6z\u00fcmler \u00fcretti sonra bunlar\u0131 elle tutulur g\u00f6zle g\u00f6r\u00fcl\u00fcr hale getirerek ekonomik sat\u0131labilir \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[148,75,121,149,147],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-makaleler","tag-deger","tag-hayal","tag-musteri","tag-satis","tag-urun"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":1,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/971\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}