{"id":960,"date":"2017-04-14T11:31:08","date_gmt":"2017-04-14T08:31:08","guid":{"rendered":"http:\/\/hadiistanbullu.com\/?p=960"},"modified":"2017-04-14T11:35:47","modified_gmt":"2017-04-14T08:35:47","slug":"musteri-kesfi","status":"publish","type":"post","link":"https:\/\/hadiistanbullu.com\/eskisite\/musteri-kesfi\/","title":{"rendered":"M\u00fc\u015fteri Ke\u015ffi"},"content":{"rendered":"<h2 class=\"haber-baslik\"><\/h2>\n<div><\/div>\n<p>Bir i\u015fi kurmadan \u00f6nce m\u00fc\u015fterisi var m\u0131 iyice ara\u015ft\u0131rmal\u0131y\u0131z, bunu do\u011frulamadan i\u015fi kurmak bulan\u0131k suda bal\u0131k avlamaya benzer. M\u00fc\u015fterisi emin olunmadan kurulan i\u015fler batmaya mahk\u00fbmdur. Bunun i\u00e7in bir dizi \u00e7al\u0131\u015fma yapmak gerekir. Binay\u0131 kurmadan \u00f6nce temeli haz\u0131rlamak gibi giri\u015fimci de m\u00fc\u015fterilerini bulmal\u0131, sundu\u011fu faydan\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 sat\u0131n al\u0131naca\u011f\u0131n\u0131 g\u00f6rmeli emin olduktan sonra i\u015fini kurmaya ba\u015flamal\u0131d\u0131r. G\u00f6\u00e7 yolda d\u00fczelir anlay\u0131\u015f\u0131yla kurulan i\u015fler uzun \u00f6m\u00fcrl\u00fc olmaz. \u0130\u015fimizi kurarken satabilece\u011fimizden de emin olmak zorunday\u0131z. \u00c7\u00fcnk\u00fc bir\u00e7ok masrafa borca girece\u011fiz \u00e7al\u0131\u015fmayan ya da ileride t\u0131kanacak bir i\u015fletme kurmak i\u015fi ba\u015ftan kaybetmektir. Bunu nas\u0131l yapar\u0131z nerden ba\u015flamal\u0131y\u0131z?<\/p>\n<p>\u00d6ncelikle yapaca\u011f\u0131m\u0131z i\u015f modelimizi \u00e7\u0131karmak olmal\u0131d\u0131r. \u00a0\u0130\u015f modelimiz(\u00fcr\u00fcn, m\u00fc\u015fteriler, kanallar, talep yaratma, gelir modeli, ortaklar, kaynaklar, faaliyetler maliyet yap\u0131s\u0131) dokuz yap\u0131 ta\u015f\u0131n\u0131 i\u00e7erir. Bunlar varsay\u0131mlara dayal\u0131d\u0131r. Kuraca\u011f\u0131m\u0131z i\u015fletmede sistemin nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 g\u00f6sterir. Her bir yap\u0131 ta\u015f\u0131 i\u00e7in varsay\u0131mlar geli\u015ftirmeli ve bunlar\u0131 nas\u0131l test edece\u011fimizi de tasarlamal\u0131y\u0131z.<\/p>\n<p>\u00d6rne\u011fin sundu\u011fumuz \u00fcr\u00fcn\u00fcn m\u00fc\u015fterinin ihtiyac\u0131n\u0131 ger\u00e7ekten gideriyor mu? Rakiplerinden avantajl\u0131 m\u0131? M\u00fc\u015fteri bunu almak ister mi? M\u00fc\u015fterinin sat\u0131n almas\u0131nda nas\u0131l etki edebiliriz? T\u00fcm bu sorulara kar\u015f\u0131 varsay\u0131mlar geli\u015ftiririz, fikirler olu\u015ftururuz. Daha sonra bunlar\u0131n do\u011frulanmalar\u0131 test edilmeleri denenmeleri gerekir.<\/p>\n<p>Oturdu\u011fumuz yerden varsay\u0131m yapmak fikir geli\u015ftirmek yeterli de\u011fildir. Bu fikirlerin test edilip onaylanmas\u0131 gerekir. Gerekirse defalarca fikrimizi de\u011fi\u015ftirip yeniden do\u011frulamal\u0131y\u0131z ki evdeki hesap \u00e7ar\u015f\u0131ya uysun. Geli\u015ftirdi\u011fimiz testlerle soruna ait varsay\u0131mlar\u0131m\u0131z\u0131 deneriz. Denemelerle sorunun b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc ve \u00f6nemini kavrar\u0131z. \u0130\u015f modelimizde \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn de\u011feri, fiyatland\u0131rma, m\u00fc\u015fteriye \u00fcr\u00fcn ula\u015ft\u0131rma a\u015famalar\u0131, sat\u0131\u015f s\u00fcrecimizin i\u015fe yarar olup olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcr\u00fcz. Varsay\u0131mlar\u0131m\u0131z\u0131n hatal\u0131 olanlar\u0131n\u0131 ay\u0131klamakla yeni varsay\u0131mlar geli\u015ftiririz. Bu \u00e7al\u0131\u015fmalar sayesinde m\u00fc\u015fteriden \u00e7ok fazla derin i\u015fe yarar bilgiler elde ederiz. Bu testlerimizin \u00f6nemli par\u00e7as\u0131 \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn bir \u00f6rne\u011fini haz\u0131rlay\u0131p m\u00fc\u015fterilere denettirmektir.<\/p>\n<p>M\u00fc\u015fterilerimizden ald\u0131\u011f\u0131m\u0131z geri beslemelerle \u00fcr\u00fcn\u00fcn sat\u0131labilir olup olmad\u0131\u011f\u0131n\u0131 neleri eksik veya hatal\u0131 yapt\u0131\u011f\u0131m\u0131z\u0131 g\u00f6rebiliriz. \u0130\u015f kurma daha sonra ger\u00e7ekle\u015fecektir. Gerekli haz\u0131rl\u0131klar\u0131 iyi yapmadan kurulan i\u015fletmeler kal\u0131c\u0131 olamazlar. Para kazanaca\u011f\u0131m\u0131za emin olmadan i\u015fimizi kurmakta acele etmemeliyiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u015fi kurmadan \u00f6nce m\u00fc\u015fterisi var m\u0131 iyice ara\u015ft\u0131rmal\u0131y\u0131z, bunu do\u011frulamadan i\u015fi kurmak bulan\u0131k suda bal\u0131k avlamaya benzer. M\u00fc\u015fterisi emin olunmadan kurulan i\u015fler batmaya mahk\u00fbmdur. Bunun i\u00e7in bir dizi \u00e7al\u0131\u015fma yapmak gerekir. Binay\u0131 kurmadan \u00f6nce temeli haz\u0131rlamak gibi giri\u015fimci de m\u00fc\u015fterilerini bulmal\u0131, sundu\u011fu faydan\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 sat\u0131n al\u0131naca\u011f\u0131n\u0131 g\u00f6rmeli emin olduktan sonra i\u015fini kurmaya ba\u015flamal\u0131d\u0131r. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[124,123,121,122],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-makaleler","tag-fiatlandirma","tag-hadi-istanbullu","tag-musteri","tag-rakipler"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":2,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"predecessor-version":[{"id":966,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/960\/revisions\/966"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}