{"id":27,"date":"2014-12-18T14:15:49","date_gmt":"2014-12-18T12:15:49","guid":{"rendered":"http:\/\/localhost\/hadi\/2014\/12\/18\/startupnedir\/"},"modified":"2015-08-25T17:02:46","modified_gmt":"2015-08-25T14:02:46","slug":"startupnedir","status":"publish","type":"post","link":"https:\/\/hadiistanbullu.com\/eskisite\/startupnedir\/","title":{"rendered":"Startup Nedir?"},"content":{"rendered":"<p><img decoding=\"async\" class=\" size-full wp-image-26\" src=\"http:\/\/localhost\/hadi\/wp-content\/uploads\/2014\/12\/startup.jpg\" border=\"0\" alt=\"\" width=\"\" height=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<h1>\u00a0Start up Nedir?<br \/>\u00a0<\/h1>\n<p>\u00a0<\/p>\n<p>D\u00fcnyada inan\u0131lmaz bir giri\u015fimcilik r\u00fczgar\u0131 esiyor. Kulu\u00e7ka merkezleri, konferanslar, startuplar, seminerler, yat\u0131r\u0131mc\u0131lar, yar\u0131\u015fmalar derken T\u00fcrkiye de bu kervana kat\u0131lm\u0131\u015f bulunuyor. Bu kadar h\u0131zl\u0131 geli\u015fmeler olurken kavram karma\u015fas\u0131 pekala olabiliyor.<\/p>\n<p>  <!--more-->  <\/p>\n<p>\u00a0<\/p>\n<h1>Start up Nedir?<\/h1>\n<p>\u00a0<\/p>\n<p>D\u00fcnyada inan\u0131lmaz bir giri\u015fimcilik r\u00fczgar\u0131 esiyor. Kulu\u00e7ka merkezleri, konferanslar, startuplar, seminerler, yat\u0131r\u0131mc\u0131lar, yar\u0131\u015fmalar derken T\u00fcrkiye de bu kervana kat\u0131lm\u0131\u015f bulunuyor. Bu kadar h\u0131zl\u0131 geli\u015fmeler olurken kavram karma\u015fas\u0131 pekala olabiliyor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00d6rne\u011fin\u00a0<strong>\u201cstartup\u201d<\/strong>\u00a0kelimesinin T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 oldu\u011funu san\u0131yordum. Ger\u00e7ekten \u00e7ok \u015fa\u015f\u0131rd\u0131m, T\u00fcrk\u00e7e\u2019sini bir t\u00fcrl\u00fc bulamad\u0131m. Hem yak\u0131n \u00e7evreme hem de Twitter\u2019dan da sordum, ikna edici bir cevap alamad\u0131m. Bu bana\u00a0<strong>\u201ccomputer\u201d<\/strong>\u00e7a\u011f\u0131n\u0131n ba\u015flang\u0131c\u0131ndaki durumu hat\u0131rlat\u0131yor. Yeni \u00e7a\u011f\u0131n ba\u015flad\u0131\u011f\u0131n\u0131 farkeden T\u00fcrk Dil Kurumu\u00a0<strong>\u201cBilgisayar\u201d<\/strong>\u00a0s\u00f6zc\u00fc\u011f\u00fcn\u00fc \u00e7\u0131kartarak \u00f6nemli bir ilke imza atm\u0131\u015ft\u0131. \u015eimdi de yeni bir giri\u015fimcilik \u00e7a\u011f\u0131 ba\u015fl\u0131yor ve kavramlar\u0131 yerli yerine acilen oturtmam\u0131z gerekiyor.<\/p>\n<p>Giri\u015fimcilik ekosisteminde\u00a0<strong>\u201cstartup\u201d<\/strong>\u00a0kelimesi en \u00e7ok kullan\u0131lan s\u00f6zc\u00fcklerden. Yeni bir giri\u015fime ba\u015flam\u0131\u015f \u015firketler i\u00e7in kullan\u0131l\u0131yor ancak\u00a0<strong>\u201cgiri\u015fim\u201d<\/strong>\u00a0s\u00f6zc\u00fc\u011f\u00fcn\u00fc<strong>\u201cstartup\u201d<\/strong>\u00a0i\u00e7in kullanmak kavramlar\u0131n zihnimizde halen yerine oturtamad\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steriyor.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Pivot D\u00f6ng\u00fcs\u00fc<\/strong><\/p>\n<p>Gelin biz startup kavram\u0131na genel bir bak\u0131\u015f yapmaya devam edelim. B\u0131y\u0131\u011f\u0131 yeni terlemi\u015f\u00a0<strong>startup<\/strong>\u00a0bir \u015firketin dinamikleri son derece farkl\u0131d\u0131r.\u00a0<strong>Startup<\/strong>\u00a0b\u00fcy\u00fck pazara hitap eder ancak\u00a0<strong>\u201cpivot\u201d<\/strong>\u00a0dedi\u011fimiz bir d\u00f6ng\u00fc e\u015fi\u011fi vard\u0131r.\u00a0<strong>\u201cPivot\u201d<\/strong>d\u00f6ng\u00fcs\u00fcnde startup ilk m\u00fc\u015fterileriyle veya servis kullan\u0131c\u0131lar\u0131yla prototipini hayata ge\u00e7irerek modelini ispatlamaya \u00e7al\u0131\u015f\u0131r. Bu d\u00f6nemde genellikle\u00a0<strong>startup<\/strong>\u2018\u0131n sunmu\u015f oldu\u011fu \u00fcr\u00fcn\u00fc veya servisi m\u00fc\u015fteri veya kullan\u0131c\u0131 \u015fekillendirir.\u00a0<strong>\u201cPivot\u201d<\/strong>d\u00f6ng\u00fcs\u00fcnden \u00e7\u0131kan\u00a0<strong>startup<\/strong>\u00a0i\u015f modelini, fikrini ispatlam\u0131\u015f ve art\u0131k geni\u015f kitleye a\u00e7\u0131labilme hakk\u0131na sahip olmu\u015ftur.<\/p>\n<p>Bundan sonra\u00a0<strong>startup<\/strong>\u00a0elinden geldi\u011fince hitap etti\u011fi b\u00fcy\u00fck pazarda m\u00fc\u015fteri kitlesini katlayarak h\u0131zl\u0131 bir b\u00fcy\u00fcme h\u0131z\u0131n\u0131 yakalamaya \u00e7al\u0131\u015facakt\u0131r. 2-3 ki\u015filik \u015firkete k\u0131sa zamanda personel al\u0131m\u0131 yap\u0131lacak, tak\u0131mlar olu\u015fturulacak ve kurumsall\u0131\u011f\u0131n gerektirdi\u011fi muhasebe, insan kaynaklar\u0131, hukuksal prosed\u00fcrler gibi departmanlar olu\u015fturulacakt\u0131r.<\/p>\n<p>Dolay\u0131s\u0131yla\u00a0<strong>\u201cgiri\u015fim\u201d<\/strong>\u00a0kelimesi\u00a0<strong>\u201cstartup\u201d<\/strong>\u00a0yerine kesinlikle ge\u00e7mez. Bir bakkal, manav, lokanta da giri\u015fimdir ama hitap etti\u011fi dar kitle ve ula\u015fabilece\u011fi b\u00fcy\u00fckl\u00fck belli oldu\u011fundan\u00a0<strong>startup<\/strong>\u00a0olarak say\u0131lmas\u0131 yanl\u0131\u015ft\u0131r. E\u011fer lokal k\u00fc\u00e7\u00fck i\u015fletmeler<strong>\u201cFranchising\u201d<\/strong>\u00a0modelini benimseyip \u00fclke \u00e7ap\u0131nda zincirler olu\u015fturabilirseler onlar da ba\u015flang\u0131\u00e7 a\u015famas\u0131nda\u00a0<strong>startup<\/strong>\u00a0say\u0131l\u0131rlar. Yani b\u00fcy\u00fck pazar kitlesine hitap edebilen, h\u0131zl\u0131 b\u00fcy\u00fcme grafi\u011fine talip ba\u015flang\u0131\u00e7 a\u015famas\u0131ndaki \u015firketler<strong>startup<\/strong>\u00a0say\u0131l\u0131rlar.<\/p>\n<p>Biz T\u00fcrklerin\u00a0<strong>\u201cBa\u015fka \u015fubemiz yoktu<\/strong>r<strong>\u201c<\/strong>\u00a0mant\u0131\u011f\u0131ndan \u00e7\u0131k\u0131p,\u00a0<strong>Franchising<\/strong>modelini ne zaman \u00f6\u011frenece\u011fimizi merak ediyorum. Yurt d\u0131\u015f\u0131na gelen T\u00fcrk\u2019ler bile de\u011fi\u015fmiyor. Bir lokanta a\u00e7\u0131yorlar, yirmi y\u0131l orada kal\u0131yorlar. Amerika gibi Franchising Fast Food modellerinin vatan\u0131nda T\u00fcrk\u2019ler halen ayn\u0131 kal\u0131yorsa bu durum modern ekonomiyi, markala\u015fmay\u0131 ve onun gerektirdi\u011fi kavramlar\u0131 tam benimseyemeyi\u015fimizin g\u00f6stergesidir.<\/p>\n<p>T\u00fcrkiye\u2019nin art\u0131k\u00a0<strong>startup<\/strong>\u00a0lara ihtiyac\u0131 var, giri\u015fimlere de\u011fil. Startuplar\u00a0<strong>marka<\/strong>olabilme potansiyeline sahipler. Markala\u015fmak bir startup \u015firketinin en b\u00fcy\u00fck hayali olmal\u0131d\u0131r. B\u00fcy\u00fck d\u00fc\u015f\u00fcn k\u00fc\u00e7\u00fck ba\u015fla, yani startup kur markala\u015f anl\u0131yorum ben bundan.<\/p>\n<p>\u00a0<\/p>\n<p>Amerika\u2019da startuplar i\u00e7in\u00a0<strong>C-Corp<\/strong>\u00a0t\u00fcr\u00fcnde \u015firket t\u00fcr\u00fc bile var. Bir startup\u0131n LLC (Limited) \u015firket kurmas\u0131 gerekmiyor,\u00a0<strong>C-Corp<\/strong>\u00a0\u015firket t\u00fcr\u00fc kurarak vergiden masraflar\u0131 k\u0131s\u0131yor hem de yat\u0131r\u0131mc\u0131yla legal prosed\u00fcrler kolayla\u015f\u0131yor. Devlet startup\u2019lar\u0131n\u0131 yasal olarak konumland\u0131rd\u0131\u011f\u0131nda giri\u015fimcilik ekosisteminde bir \u00e7\u0131\u011f\u0131r a\u00e7m\u0131\u015f say\u0131l\u0131yor.<\/p>\n<p>Hen\u00fcz\u00a0<strong>startup<\/strong>\u00a0kelimesinin T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ben bulamad\u0131m. Bu kadar \u00f6nemli bir kavram\u0131n T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131na giri\u015fimcilik ekosistemdeki insanlar\u0131n duyars\u0131zl\u0131\u011f\u0131 da ayr\u0131 bir problem. Bir milletin dili kendi \u00f6z\u00fcd\u00fcr, k\u00fclt\u00fcr\u00fcn\u00fc \u015fekillendirmede ve korumada ba\u015f unsudur. Ba\u015fka milletlerin teknolojisini, tekni\u011fini, i\u015f modellerini alal\u0131m da onun dilini niye al\u0131yoruz. \u0130lk \u00f6nce\u00a0<strong>startup<\/strong>\u00a0\u0131n ne oldu\u011funu anlamam\u0131z gerekiyor sonra da adam ak\u0131ll\u0131 bir T\u00fcrk\u00e7e isim vermemiz gerekiyor.<\/p>\n<p>\u0130novasyon = Yenilik,<br \/>Incubator = Kulu\u00e7ka<br \/>Accelerator = H\u0131zland\u0131r\u0131c\u0131<br \/>Pivot = D\u00f6ng\u00fc Noktas\u0131<br \/>Startup = ?<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak\u00a0<\/p>\n<p>http:\/\/2kere2beseder.com\/2012\/10\/03\/startup-nedir\/<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-size: x-large;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: x-large;\"><strong>\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Start up Nedir?\u00a0 \u00a0 D\u00fcnyada inan\u0131lmaz bir giri\u015fimcilik r\u00fczgar\u0131 esiyor. Kulu\u00e7ka merkezleri, konferanslar, startuplar, seminerler, yat\u0131r\u0131mc\u0131lar, yar\u0131\u015fmalar derken T\u00fcrkiye de bu kervana kat\u0131lm\u0131\u015f bulunuyor. Bu kadar h\u0131zl\u0131 geli\u015fmeler olurken kavram karma\u015fas\u0131 pekala olabiliyor.<\/p>\n","protected":false},"author":1,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":4,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/27\/revisions\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media\/26"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}