Kurmak istedi\u011fimiz i\u015fimizin m\u00fc\u015fteri beklenti ve ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm getirip getirmedi\u011fini iyi anlamam\u0131z i\u00e7in \u00e7e\u015fitli ara\u015ft\u0131rmalar yapmal\u0131y\u0131z. Bu ara\u015ft\u0131rmalar sorun ve ihtiya\u00e7lar\u0131 daha iyi anlamam\u0131z\u0131 sa\u011flayacak, dolay\u0131s\u0131yla ger\u00e7ek i\u015fe yarar \u00e7\u00f6z\u00fcmler bulmam\u0131z\u0131 kolayla\u015ft\u0131racakt\u0131r.<\/p>\n
Geli\u015ftirdi\u011fimiz \u00fcr\u00fcn y\u00e2da hizmetin sorun \u00e7\u00f6z\u00fcc\u00fc olmas\u0131 gereklidir.<\/p>\n
Kendi yarg\u0131 ve varsay\u0131mlar\u0131m\u0131za g\u00f6re olu\u015fturdu\u011fumuz \u00e7\u00f6z\u00fcmler m\u00fc\u015fterilerin ilgisini \u00e7ekmeyebilir. Bunun i\u00e7in soka\u011fa \u00e7\u0131kmal\u0131 ve insanlara sormal\u0131y\u0131z. \u00dcr\u00fcn\u00fcm\u00fcz\u00fcn sat\u0131labilir olmas\u0131, sorun ve ihtiya\u00e7lara \u00e7\u00f6z\u00fcm getirmesi sayesinde olacakt\u0131r.<\/p>\n
Mevcut durumda sorunlar nas\u0131l \u00e7\u00f6z\u00fcl\u00fcyor ve bizim \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fcn fark\u0131 ve faydas\u0131 nedir? Bunun iyi anla\u015f\u0131lmas\u0131 gerekir. Masa ba\u015f\u0131nda buldu\u011fumuz \u00e7\u00f6z\u00fcmler uygulamalarla hayata ge\u00e7irilmedi\u011fi s\u00fcrece ekonomik bir anlam\u0131 yoktur.<\/p>\n
M\u00fc\u015fterilerin sorununu ger\u00e7ekten iyi anlamam\u0131z gerekiyor. Sorunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in potansiyel m\u00fc\u015fteri say\u0131s\u0131 yeterince b\u00fcy\u00fck m\u00fc? Sorunlar insanlar\u0131 ger\u00e7ekten ba\u015fka \u00e7\u00f6z\u00fcmler aramaya itiyor mu?<\/p>\n
M\u00fc\u015fteriler ya\u015fad\u0131klar\u0131 sorunlar\u0131n\u0131n \u00e7\u00f6z\u00fcm\u00fc i\u00e7in aray\u0131\u015flar\u0131 var m\u0131? \u0130nsanlar \u00e7evrelerine bunlardan bahsediyor mu? \u00c7\u00f6z\u00fcm i\u00e7in harcayaca\u011f\u0131m\u0131z eme\u011fin ciddi bir pazar yarat\u0131p bize kazan\u00e7 getirip getiremeyece\u011fini bilmek zorunday\u0131z. \u00a0\u00a0Sorunu iyi tespit edebilirsek \u00e7\u00f6z\u00fcm\u00fc de do\u011fru geli\u015ftirebiliriz.<\/p>\n
Sorunu \u00e7ok boyutlu g\u00f6rerek iyice anlamam\u0131z bunun i\u00e7in \u00e7ok \u00f6nemli, yoksa b\u00fcy\u00fck emek ve masraflarla geli\u015ftirdi\u011fimiz \u00fcr\u00fcn sorunlara cevap veremezse ciddi kay\u0131plar ya\u015fayabiliriz. Zaten sorunu anlamak \u00e7\u00f6z\u00fcm\u00fcn yar\u0131s\u0131n\u0131 bulmak demek de\u011fil midir? M\u00fc\u015fteri ke\u015ffi \u00e7al\u0131\u015fmalar\u0131m\u0131z sorun ya\u015fayan bir\u00e7ok insanla g\u00f6r\u00fc\u015f\u00fcp sorunlar\u0131n\u0131 anlamam\u0131z ve kendi \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc test etmemiz de bize say\u0131s\u0131z yararlar sa\u011flayacakt\u0131r.<\/p>\n
Pazar ara\u015ft\u0131rmalar\u0131m\u0131z, \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fcn eksik yanlar\u0131n\u0131 geli\u015ftirmemize piyasa pazar ve ihtiya\u00e7lar\u0131 do\u011fru de\u011ferlendirmemize, ba\u015fta yanl\u0131\u015flar yapmam\u0131za engel olacakt\u0131r. Kal\u0131c\u0131 s\u00fcrd\u00fcr\u00fclebilir karl\u0131 i\u015fyerleri i\u00e7in m\u00fc\u015fterilerimizin sorunlar\u0131n\u0131 iyi tespit etmeden ve do\u011frulamadan ad\u0131m atmamal\u0131y\u0131z.\u00a0 M\u00fc\u015fterilerimizin sorunlar\u0131na mevcut \u00e7\u00f6z\u00fcmlerden daha i\u015fe yarar \u00e7\u00f6z\u00fcmler bulursak kazanabiliriz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kurmak istedi\u011fimiz i\u015fimizin m\u00fc\u015fteri beklenti ve ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm getirip getirmedi\u011fini iyi anlamam\u0131z i\u00e7in \u00e7e\u015fitli ara\u015ft\u0131rmalar yapmal\u0131y\u0131z. Bu ara\u015ft\u0131rmalar sorun ve ihtiya\u00e7lar\u0131 daha iyi anlamam\u0131z\u0131 sa\u011flayacak, dolay\u0131s\u0131yla ger\u00e7ek i\u015fe yarar \u00e7\u00f6z\u00fcmler bulmam\u0131z\u0131 kolayla\u015ft\u0131racakt\u0131r. Geli\u015ftirdi\u011fimiz \u00fcr\u00fcn y\u00e2da hizmetin sorun \u00e7\u00f6z\u00fcc\u00fc olmas\u0131 gereklidir. Kendi yarg\u0131 ve varsay\u0131mlar\u0131m\u0131za g\u00f6re olu\u015fturdu\u011fumuz \u00e7\u00f6z\u00fcmler m\u00fc\u015fterilerin ilgisini \u00e7ekmeyebilir. Bunun i\u00e7in soka\u011fa \u00e7\u0131kmal\u0131 ve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[439,441,84,436,437,150,433,432,434,435,159,431,440,82,83,438,87,430],"class_list":["post-1106","post","type-post","status-publish","format-standard","hentry","category-makaleler","tag-anket","tag-cozum-odakliolma","tag-girisimcilik","tag-ihtiyac-tespiti","tag-ihtiyaclar","tag-is-kurma","tag-kalicilik","tag-karli-is-kurma","tag-musteri-kesfi","tag-musteri-problemleri","tag-pazar-analizi","tag-pazar-arastirma","tag-piyasa-arastirma","tag-problem","tag-sorun-cozme","tag-sorun-tespit","tag-start-up","tag-temel-soru"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=1106"}],"version-history":[{"count":1,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1106\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1106\/revisions\/1107"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}