Kal\u0131c\u0131 s\u00fcrd\u00fcr\u00fclebilir ve devaml\u0131 geli\u015fen i\u015fleri kurmak art\u0131k \u00e7ok zorla\u015ft\u0131. \u0130\u015fletmelerde sat\u0131\u015flarla s\u00fcrekli tekrar eden, devaml\u0131 b\u00fcy\u00fcyen, \u00f6l\u00e7\u00fclebilen i\u015f modellerini yaratmak zorunlu hale geldi. Rekabetin k\u0131yas\u0131ya k\u0131z\u0131\u015ft\u0131\u011f\u0131, artt\u0131\u011f\u0131 ve m\u00fc\u015fterinin \u00e7ok k\u0131ymetli oldu\u011fu bu zamanlarda m\u00fc\u015fteri art\u0131k aslan\u0131n a\u011fz\u0131nda de\u011fil de midesinde.<\/p>\n
Nerede eski m\u00fc\u015fteriler.?<\/p>\n
\u0130\u015fletmeler \u00e7o\u011fald\u0131k\u00e7a m\u00fc\u015fterilerde k\u0131ymete bindi. M\u00fc\u015fteri art\u0131k alt\u0131n de\u011ferindedir. Bir\u00e7ok i\u015fletme m\u00fc\u015fteri kapma derdinde. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri eskilerin deyimiyle velinimetimiz yani i\u015fimizi ayakta tutan s\u00fcper g\u00fc\u00e7. Tabi bu de\u011ferli varl\u0131\u011f\u0131 bulmak ta \u00f6yle kolay de\u011fil. Rekabetin \u00e7o\u011fald\u0131\u011f\u0131 bu \u00e7a\u011fda zor bulunan k\u0131ymetli bir de\u011ferdir art\u0131k m\u00fc\u015fteri. \u00a0\u0130\u015fimizde kal\u0131c\u0131 olmak ve rekabette yok olmak istemiyorsak m\u00fc\u015fteriyi nas\u0131l bulaca\u011f\u0131m\u0131z\u0131, onlar\u0131 nas\u0131l tutaca\u011f\u0131m\u0131z\u0131-koruyaca\u011f\u0131m\u0131z\u0131- ve nas\u0131l b\u00fcy\u00fctece\u011fimizi belirleyecek yol ve y\u00f6ntemler geli\u015ftirmek zorunday\u0131z. Zaman i\u00e7erisinde gelirleri artarak geli\u015fen g\u00fc\u00e7l\u00fc i\u015fyerini ancak bu \u015fekilde olu\u015fturabiliriz. K\u0131saca m\u00fc\u015fteri \u201cbulma\u201d, \u201ctutma\u201d ve \u201cb\u00fcy\u00fctme\u201dyi k\u0131saca \u015fu \u015fekilde anlatabiliriz.<\/p>\n
M\u00fc\u015fteri bulma yani \u00fcr\u00fcn\u00fcm\u00fcze talep yaratma belirledi\u011fimiz sat\u0131\u015f kanal\u0131na m\u00fc\u015fteriyi y\u00f6nlendirebilme becerimizdir. \u00a0M\u00fc\u015fteriyi tutma-koruma- ise m\u00fc\u015fterinin devaml\u0131 bizi se\u00e7mesini i\u015fletmemize ve \u00fcr\u00fcnlerimize ba\u011fl\u0131 kalmas\u0131n\u0131 sa\u011flamakt\u0131r, m\u00fc\u015fteri b\u00fcy\u00fctme ise m\u00fc\u015fterilerin sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerden daha fazla almalar\u0131n\u0131 ya da farkl\u0131 \u00fcr\u00fcnlerimizi de almalar\u0131n\u0131 sa\u011flama ayn\u0131 zamanda da bize referans olarak yeni m\u00fc\u015fteriler getirmelerini ger\u00e7ekle\u015ftirebilmektir. M\u00fc\u015fteri bulmay\u0131 biraz daha a\u00e7al\u0131m.<\/p>\n
M\u00fc\u015fteri Bulmak: M\u00fc\u015fteriyi nerde nas\u0131l buluruz biz mi onu buluruz yoksa o mu bizi bulur. M\u00fc\u015fteriyi bulmadan ve ondan sat\u0131\u015f piyangosunu almadan \u00f6nce onu kendimize fark ettirmemiz gereklidir. M\u00fc\u015fteri bizi fark ederse dikkate al\u0131r. Dikkate al\u0131rsa de\u011ferlendirir. De\u011ferlendirme sonucu istedi\u011fi \u00f6zelli\u011fi bulursa sipari\u015fini verir. Ve sat\u0131\u015f ger\u00e7ekle\u015fmi\u015f olur. Fark\u0131ndal\u0131\u011f\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in k\u0131saca m\u00fc\u015fterinin bizi fark etmesi i\u00e7in bir dizi \u00e7al\u0131\u015fma yapmam\u0131z gerekir. Reklam verme, fuarlara kat\u0131lma, \u00fccretsiz ve \u00fccretli medya, web siteleri, halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131, sosyal medya ve bloklarda \u00fcr\u00fcn ve i\u015fletmemizden bahsedilmesi, bro\u015f\u00fcrler, promosyonlar, \u00fcr\u00fcn deneme ve tad\u0131m g\u00fcnleri vb. T\u00fcm bu ve benzeri \u00e7al\u0131\u015fmalarla \u00fcr\u00fcn\u00fcm\u00fcz\u00fc ve i\u015fletmemizi m\u00fc\u015fteriye fark ettirmeye \u00e7al\u0131\u015f\u0131r\u0131z. \u0130\u015fimizin en kritik ve \u00f6nemli noktas\u0131 fark ettirmektir.<\/p>\n
Her \u015fey fark\u0131ndal\u0131kla ba\u015flar. Bunu ba\u015fard\u0131\u011f\u0131m\u0131zda di\u011ferleri s\u0131rayla gelecektir. \u00dccretsiz medya hem daha az maliyetlidir hem de i\u015fimizin ilk a\u015famalar\u0131nda bir\u00e7ok insan\u0131n bizi fark etmesini sa\u011flayabilir. Bas\u0131n b\u00fcltenleri, \u00fcr\u00fcn inceleme yaz\u0131lar\u0131, k\u00f6\u015fe yaz\u0131lar\u0131, para \u00f6deyerek kat\u0131lmad\u0131\u011f\u0131m\u0131z fuarlarda el ilanlar\u0131 da\u011f\u0131tmak, indirim kuponlar\u0131 vermek, \u00fccretsiz denemeler vb. taktiklerle potansiyel m\u00fc\u015fterilerimize kendimizi fark ettirebilirsek m\u00fc\u015fterinin dikkatini \u00e7ekeriz. M\u00fc\u015fterimizi bir kez dikkatini \u00e7ektikten sonra da \u00fcr\u00fcn\u00fcm\u00fcz i\u015fe yarar ve ihtiyaca cevap da veriyorsa sat\u0131\u015f\u0131 da arkadan gelecektir. Bu \u00e7al\u0131\u015fmalar sayesinde m\u00fc\u015fteriyi bulaca\u011f\u0131z ilk sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirece\u011fiz art\u0131k bundan sonraki a\u015fama m\u00fc\u015fteriyi bir kez bulduktan sonra onu tutmak yani ka\u00e7\u0131rmamak kendimize ba\u011flamakt\u0131r,mbunu sa\u011flamak i\u00e7inde m\u00fc\u015fteri tutma taktiklerini bilmek gerekir.<\/p>\n
Devam\u0131 haftaya.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kal\u0131c\u0131 s\u00fcrd\u00fcr\u00fclebilir ve devaml\u0131 geli\u015fen i\u015fleri kurmak art\u0131k \u00e7ok zorla\u015ft\u0131. \u0130\u015fletmelerde sat\u0131\u015flarla s\u00fcrekli tekrar eden, devaml\u0131 b\u00fcy\u00fcyen, \u00f6l\u00e7\u00fclebilen i\u015f modellerini yaratmak zorunlu hale geldi. Rekabetin k\u0131yas\u0131ya k\u0131z\u0131\u015ft\u0131\u011f\u0131, artt\u0131\u011f\u0131 ve m\u00fc\u015fterinin \u00e7ok k\u0131ymetli oldu\u011fu bu zamanlarda m\u00fc\u015fteri art\u0131k aslan\u0131n a\u011fz\u0131nda de\u011fil de midesinde. Nerede eski m\u00fc\u015fteriler.? \u0130\u015fletmeler \u00e7o\u011fald\u0131k\u00e7a m\u00fc\u015fterilerde k\u0131ymete bindi. M\u00fc\u015fteri art\u0131k alt\u0131n de\u011ferindedir. Bir\u00e7ok […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[96,354,342,356,359,361,347,351,360,349,84,338,339,81,358,206,340,121,337,345,277,357,343,350,355,341,87,344,346,352,353,348],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-makaleler","tag-bilisim-ve-girisimcilik","tag-blog","tag-brosur","tag-bul-tut-buyut","tag-customer","tag-entrepreneurship","tag-facebook-reklam","tag-farkindalik","tag-find-customers","tag-fuarlar","tag-girisimcilik","tag-iis-kurma","tag-iskur","tag-isletme-problemleri","tag-kalici-is","tag-kosgeb","tag-medya","tag-musteri","tag-musteri-bulma","tag-musteri-duraklari","tag-musteri-ikna","tag-rekabet","tag-reklam","tag-satis-cabalari","tag-siparis","tag-sosyal-medya","tag-start-up","tag-tanitim","tag-ucretsiz-medya","tag-wep-pazarlama","tag-wep-reklam","tag-you-tube"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=1091"}],"version-history":[{"count":1,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1091\/revisions\/1092"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}