{"id":1020,"date":"2018-01-24T23:11:18","date_gmt":"2018-01-24T20:11:18","guid":{"rendered":"http:\/\/hadiistanbullu.com\/?p=1020"},"modified":"2018-01-24T23:11:18","modified_gmt":"2018-01-24T20:11:18","slug":"kafe-kafeye-karsi","status":"publish","type":"post","link":"https:\/\/hadiistanbullu.com\/eskisite\/kafe-kafeye-karsi\/","title":{"rendered":"Kafe Kafeye kar\u015f\u0131!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Antalya da s\u0131n\u0131rs\u0131z bir \u015fekilde b\u00fcy\u00fcyen kafe ler sonunda nereye varacaklar? \u00d6denen bunca b\u00fcy\u00fck<\/strong><br \/>\n<strong>paralar geri kazan\u0131labilecek mi? Antalya da g\u00fcn ge\u00e7miyor ki mantar gibi her yerde kafeler a\u00e7\u0131l\u0131yor. Her<\/strong><br \/>\n<strong>kes bir kafe a\u00e7ma derdinde. Sanki kafe a\u00e7mak la hemen k\u00f6\u015feyi d\u00f6necekler. Hi\u00e7bir alt yap\u0131 yapmadan<\/strong><br \/>\n<strong>\u00fcst\u00fcnk\u00f6r\u00fc bir ara\u015ft\u0131rmayla kafe ler a\u00e7\u0131l\u0131p a\u00e7\u0131l\u0131p kapanmakta. San\u0131l\u0131yor ki kasaya ge\u00e7ilip bilet keser gibi<\/strong><br \/>\n<strong>m\u00fc\u015fteriler kuyrukta paralar kazan\u0131lacak. H\u0131zla a\u00e7\u0131lan bir \u00e7ok i\u015fletme gibi Kafelerin bir k\u0131sm\u0131 fizibilite<\/strong><br \/>\n<strong>\u00e7al\u0131\u015fmas\u0131 yap\u0131lmadan a\u00e7\u0131l\u0131yor. \u00d6rne\u011fin nitelikli personel tedarikinde mutfak ustas\u0131, servis<\/strong><br \/>\n<strong>elemanlar\u0131n\u0131n \u00f6zellikleri, becerileri, nitelikli mal tedariki, m\u00fc\u015fteri memnuniyeti kira ve tadilat giderleri<\/strong><br \/>\n<strong>iyi ara\u015ft\u0131r\u0131lmadan yola \u00e7\u0131k\u0131l\u0131yor. Kafe tarz\u0131 i\u015fleri a\u00e7mak isteyenlerin de baz\u0131lar\u0131 g\u0131da sekt\u00f6r\u00fcne yabanc\u0131<\/strong><br \/>\n<strong>ki\u015filer. Bozulan malzemelerin maliyeti ve m\u00fc\u015fteri kazanma, tutma ve b\u00fcy\u00fctme konusunda bilgi<\/strong><br \/>\n<strong>eksiklikleri var. Kriz d\u00f6neminde i\u015fletme ve giderlerin y\u00f6netiminde yetersizler. Kafe ve lokanta benzeri<\/strong><br \/>\n<strong>i\u015fyeri a\u00e7acaklar\u0131n mutlaka benzer bir i\u015fte bir s\u00fcre \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6neririz. \u0130\u015fin i\u015fleyi\u015fini ve y\u00f6netimini iyi<\/strong><br \/>\n<strong>\u00f6\u011frenmek zorundalar. \u0130\u015f ba\u015fa d\u00fc\u015ft\u00fc\u011f\u00fcnde gerekti\u011finde oca\u011fa girip yemek haz\u0131rlayabilmeli veya<\/strong><br \/>\n<strong>profesyonel bir servis eleman\u0131 gibi \u00e7al\u0131\u015fabilmelidirler. Kilit personel i\u015ften ayr\u0131ld\u0131\u011f\u0131nda bo\u015flu\u011fu hemen<\/strong><br \/>\n<strong>doldurabilmeliler, \u00e7\u00fcnk\u00fc bu t\u00fcr i\u015fletmelerde hizmet personelinin \u00f6nemi \u00e7ok b\u00fcy\u00fck. M\u00fc\u015fteri kaliteli<\/strong><br \/>\n<strong>personelle kazan\u0131l\u0131r. Ucuz paraya \u00e7al\u0131\u015ft\u0131r\u0131lan bilgisiz bir eleman \u00e7ok m\u00fc\u015fteri kaybettirir. Kafe<\/strong><br \/>\n<strong>i\u015fletmelerinde dekorasyon i\u00e7in bile d\u00fcnya para harcad\u0131ktan sonra paralar suyunu \u00e7ekince reklama<\/strong><br \/>\n<strong>tan\u0131t\u0131ma \u00fcr\u00fcn geli\u015ftirmeye nitelikli eleman ve usta bulmaya para kalm\u0131yor. Hele birde me\u015fhur bir<\/strong><br \/>\n<strong>marka dan temsilcilik al\u0131n\u0131rsa kafe i\u015fletmecisi kendi iste\u011fi ile kendini zincire ba\u011fl\u0131yor. Firman\u0131n<\/strong><br \/>\n<strong>malzeme tekeline ba\u011f\u0131ml\u0131 hale geliyor. Markan\u0131n g\u00fcd\u00fcm\u00fcnde kendi sat\u0131\u015f \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc k\u0131s\u0131tl\u0131yor. Kira,<\/strong><br \/>\n<strong>personel, tadilat ve b\u00fcy\u00fck kurulu\u015f giderleri ile i\u015fletme d\u00f6n\u00fc\u015f\u00fc olmayan yola giriyor. Ana \u015firkete<\/strong><br \/>\n<strong>devaml\u0131 \u00f6demek zorunda oldu\u011fu bedeller de ayr\u0131 bir ek gider olarak kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Bunun d\u0131\u015f\u0131nda<\/strong><br \/>\n<strong>bir de malzeme tedarik sorunlar\u0131 var: bu kadar h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6rde a\u00e7\u0131lan kafelerin ne kadar\u0131<\/strong><br \/>\n<strong>sa\u011fl\u0131kl\u0131 kahve sat\u0131yor? Kullan\u0131lan malzemeler ne kadar g\u00fcvenilir? Hangi kahve katk\u0131 maddeleri<\/strong><br \/>\n<strong>kullan\u0131l\u0131yor oranlar\u0131 nedir? Haz\u0131r kahve nin olas\u0131 zararlar\u0131 var m\u0131d\u0131r? T\u00fcm bu konular ara\u015ft\u0131r\u0131lmal\u0131d\u0131r.<\/strong><br \/>\n<strong>S\u00fcrekli b\u00fcy\u00fcyen ba\u015f\u0131bozuk bir kafe i\u015fgali ile kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Bu kadar kahve a\u00e7\u0131lmas\u0131nda asl\u0131nda<\/strong><br \/>\n<strong>kimler kazan\u0131yor? Kimler kaybediyor? \u0130leride Antalya bir kafeler mezarl\u0131\u011f\u0131na d\u00f6nerse \u015fa\u015fmamal\u0131y\u0131z.<\/strong><br \/>\n<strong>Kontrols\u00fcz b\u00fcy\u00fcyen bir sekt\u00f6r mutlaka denetim alt\u0131na al\u0131nmal\u0131. \u00c7ok b\u00fcy\u00fck paralarla bu i\u015flere girenler<\/strong><br \/>\n<strong>uyar\u0131lmal\u0131. Her semte ya da b\u00f6lgeye a\u00e7\u0131lacak i\u015f yerlerinin o b\u00f6lge kapasitesine g\u00f6re ruhsat verilmeli.<\/strong><br \/>\n<strong>Kafe tarz\u0131 i\u015fletme a\u00e7mak isteyenler mutlaka temel giri\u015fimcilik ba\u015fta olmak \u00fczere g\u0131da haz\u0131rlama, sa\u011fl\u0131k<\/strong><br \/>\n<strong>bilgisi, y\u00f6netim organizasyon ve temel finans ve muhasebe e\u011fitimi almal\u0131. E\u011fitim \u015fart. E\u011fitimsiz ve<\/strong><br \/>\n<strong>bilgisizce a\u00e7\u0131lan her i\u015fletme di\u011fer i\u015fletmelere zarar veriyor, kar ve pazar pay\u0131 azald\u0131\u011f\u0131 i\u00e7in zamanla i\u015f<\/strong><br \/>\n<strong>yerleri kapanmak zorunda kal\u0131yor. Her kapanan i\u015fyeri milli servetimizden g\u00f6t\u00fcr\u00fcyor. \u00c7\u00fcnk\u00fc<\/strong><br \/>\n<strong>kaybedilen para toplumun paras\u0131, do\u011fru be bilin\u00e7li yat\u0131r\u0131mlarla de\u011ferlendirilebilecek bu servetler bir<\/strong><br \/>\n<strong>daha geri gelmemek \u00fczere yok oluyor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Antalya da s\u0131n\u0131rs\u0131z bir \u015fekilde b\u00fcy\u00fcyen kafe ler sonunda nereye varacaklar? \u00d6denen bunca b\u00fcy\u00fck paralar geri kazan\u0131labilecek mi? Antalya da g\u00fcn ge\u00e7miyor ki mantar gibi her yerde kafeler a\u00e7\u0131l\u0131yor. Her kes bir kafe a\u00e7ma derdinde. Sanki kafe a\u00e7mak la hemen k\u00f6\u015feyi d\u00f6necekler. Hi\u00e7bir alt yap\u0131 yapmadan \u00fcst\u00fcnk\u00f6r\u00fc bir ara\u015ft\u0131rmayla kafe ler a\u00e7\u0131l\u0131p a\u00e7\u0131l\u0131p kapanmakta. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":1,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1021"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}