{"id":1011,"date":"2018-01-24T22:39:48","date_gmt":"2018-01-24T19:39:48","guid":{"rendered":"http:\/\/hadiistanbullu.com\/?p=1011"},"modified":"2018-01-24T22:39:48","modified_gmt":"2018-01-24T19:39:48","slug":"hedef-pazar-nasil-belirlenmeli","status":"publish","type":"post","link":"https:\/\/hadiistanbullu.com\/eskisite\/hedef-pazar-nasil-belirlenmeli\/","title":{"rendered":"Hedef pazar nas\u0131l belirlenmeli?"},"content":{"rendered":"<p><strong>\u0130\u015fimizde ba\u015far\u0131 m\u00fc\u015fteriye ba\u011fl\u0131d\u0131r. M\u00fc\u015fterimiz yoksa, belirsizse satma imkan\u0131m\u0131z<\/strong><br \/>\n<strong>yoktur. M\u00fc\u015fteri pazar la anlam\u0131n\u0131 bulur. Yani i\u015fimizin bir pazar\u0131 varsa \u00fcr\u00fcn\u00fcm\u00fcz\u00fc<\/strong><br \/>\n<strong>satmam\u0131z para kazanmam\u0131z masraflar\u0131m\u0131z\u0131 \u00e7\u0131karmam\u0131z m\u00fcmk\u00fcn olur. Pazarda<\/strong><br \/>\n<strong>mal\u0131m\u0131z\u0131 satabilmemiz de m\u00fc\u015fteri ihtiya\u00e7, arzu ve sorunlar\u0131n\u0131 kar\u015f\u0131layabilmemizle<\/strong><br \/>\n<strong>m\u00fcmk\u00fcnd\u00fcr. \u0130\u015f kurmadan \u00f6nce m\u00fc\u015fterilerimizden haberdar olmak zorunday\u0131z.<\/strong><br \/>\n<strong>\u0130\u015fimizi y\u00fcr\u00fctebilece\u011fimiz m\u00fc\u015fteriler ger\u00e7ekten var m\u0131? M\u00fc\u015fteri say\u0131s\u0131 i\u015fimizi<\/strong><br \/>\n<strong>y\u00fcr\u00fctebilecek say\u0131da ve devaml\u0131 artabilecek mi? M\u00fc\u015fterilerimiz kimler ve ne<\/strong><br \/>\n<strong>istediklerini ger\u00e7ekten biliyor muyuz? H\u0131z? Performans? Kalite? \u00d6zel hissetme?<\/strong><br \/>\n<strong>Yenilik? Vb. Etkin hedef pazar\u0131m\u0131z\u0131 tan\u0131mlayabilmeliyiz. M\u00fc\u015fterilerimizin kimlerden<\/strong><br \/>\n<strong>olu\u015ftu\u011funu, ortak \u00f6zelliklerini, sat\u0131n alma e\u011filimlerini, bilmek zorunday\u0131z. \u0130\u015fimizi<\/strong><br \/>\n<strong>nerede kuraca\u011f\u0131z ,buran\u0131n \u00f6zellikleri nelerdir, n\u00fcfus yo\u011funlu\u011fu, geli\u015fme d\u00fczeyi, iklim,<\/strong><br \/>\n<strong>yol,trafik durumu, ula\u015f\u0131labilirlik, kaynaklara yak\u0131nl\u0131k vb. konularda ara\u015ft\u0131rma<\/strong><br \/>\n<strong>yapmal\u0131y\u0131z. Potansiyel m\u00fc\u015fterilerimizi tan\u0131maya \u00e7al\u0131\u015fmal\u0131 ger\u00e7ek ihtiya\u00e7lar\u0131n\u0131<\/strong><br \/>\n<strong>beklentilerini anlamak i\u00e7in \u00e7aba g\u00f6stermeliyiz. M\u00fc\u015fterilerle birebir g\u00f6r\u00fc\u015fmeler<\/strong><br \/>\n<strong>yap\u0131lmal\u0131 istekleri ve \u00f6nerileri al\u0131nmal\u0131d\u0131r. M\u00fc\u015fterimiz ne duyar? Ne yapar? Ne<\/strong><br \/>\n<strong>hisseder? Ne konu\u015fur? Ne g\u00f6r\u00fcr? Kendimizi gerekti\u011finde m\u00fc\u015fteri yerine koyarak onu<\/strong><br \/>\n<strong>en iyi \u015fekilde tan\u0131ma yollar\u0131n\u0131 bulmal\u0131y\u0131z. M\u00fc\u015fterilerimizin takip etti\u011fi medya organlar\u0131,<\/strong><br \/>\n<strong>internet siteleri, vb. konularda detayl\u0131 ara\u015ft\u0131rma yapmal\u0131y\u0131z. Gerekli bilgileri meslek<\/strong><br \/>\n<strong>\u00f6rg\u00fctlerinden esnaf ve ticari sanayi odalar\u0131ndan almal\u0131y\u0131z. Pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ve<\/strong><br \/>\n<strong>e\u011filimleri de bilinmelidir. S\u00fcrekli b\u00fcy\u00fcyen ve geli\u015fen pazarda bizim i\u015fimizde<\/strong><br \/>\n<strong>b\u00fcy\u00fcyece\u011finden emin olmal\u0131y\u0131z. Hedef pazar\u0131m\u0131z\u0131 do\u011fru ve isabetli belirlemi\u015fsek<\/strong><br \/>\n<strong>i\u015fimizi daha rahat b\u00fcy\u00fct\u00fcr ve geli\u015ftiririz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fimizde ba\u015far\u0131 m\u00fc\u015fteriye ba\u011fl\u0131d\u0131r. M\u00fc\u015fterimiz yoksa, belirsizse satma imkan\u0131m\u0131z yoktur. M\u00fc\u015fteri pazar la anlam\u0131n\u0131 bulur. Yani i\u015fimizin bir pazar\u0131 varsa \u00fcr\u00fcn\u00fcm\u00fcz\u00fc satmam\u0131z para kazanmam\u0131z masraflar\u0131m\u0131z\u0131 \u00e7\u0131karmam\u0131z m\u00fcmk\u00fcn olur. Pazarda mal\u0131m\u0131z\u0131 satabilmemiz de m\u00fc\u015fteri ihtiya\u00e7, arzu ve sorunlar\u0131n\u0131 kar\u015f\u0131layabilmemizle m\u00fcmk\u00fcnd\u00fcr. \u0130\u015f kurmadan \u00f6nce m\u00fc\u015fterilerimizden haberdar olmak zorunday\u0131z. \u0130\u015fimizi y\u00fcr\u00fctebilece\u011fimiz m\u00fc\u015fteriler ger\u00e7ekten var m\u0131? M\u00fc\u015fteri say\u0131s\u0131 i\u015fimizi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","hentry","category-makaleler"],"_links":{"self":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":1,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/posts\/1011\/revisions\/1012"}],"wp:attachment":[{"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadiistanbullu.com\/eskisite\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}